KAWS Reese’s Puffs boxes open AR cereal portals to the future

The artist known as KAWS worked with General Mills to create a pair of designs for Reese’s Puffs cereal. Each box includes a QR code that li...

The artist known as KAWS worked with General Mills to create a pair of designs for Reese’s Puffs cereal. Each box includes a QR code that links to a smartphone app called KAWS Puffs, developed in collaboration with Acute Art. Using the box as a visual base, KAWS Puffs open an augmented reality cereal portal through which the user is … Continue reading

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