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Amazon Black Friday UK: live updates on the best deals as Black Friday Week lands

Welcome to our Amazon Black Friday deals live blog - the place where we'll be bringing you live text updates on all the top deals that ...

Welcome to our Amazon Black Friday deals live blog - the place where we'll be bringing you live text updates on all the top deals that we're seeing.

If you want to get the lowdown on all the deals going live, you can head to our dedicated Amazon Black Friday deals page - or, if you're looking for a flavour of everything that's already available in the Black Friday deals bonanza, then we've got that rounded up for you too.

We'll be posting simple bullet links to the deals our deals experts - who have over fifty years' experience between them finding the very best sales among the dross that appears in the Black Friday period - think are worth your money.

Main Amazon header image with logo on black

(Image credit: Amazon)

Oh, hello there. It's late on Thursday evening and yet we're readying ourselves for a glut of Amazon Black Friday deals.

Why is that? Well, the retailer clearly doesn't like to let journalists sleep - it's nearly time for the Black Friday Week sale to begin, with rumors of all kinds of deals appearing to give you, noble shopper, the chance to get those pesky Christmas gifts bought, wrapped up and then accidentally left in the wardrobe when you head down to your parents' house on December 24.

How are you going to find out about the latest deals? Well, you could just head on over to the Amazon Black Friday Week sale and find all the stuff there - we won't hold it against you.

But if you do decide to stick around, we're going to be bringing you a glut of buying advice, the top deals we're seeing and a flavour of what it's like behind the scenes trying to sift through the mega amount of Black Friday deals to see what's really worth telling you about.

OK, let's start you off with a tasty little deal that seems to have snuck out before the clock strikes midnight: the Amazon Echo Show 5 is the cheapest it's ever been, and our review says it's "a great device for those looking for a first smart display".

What's your first smart display? Well, it's kind of like a smartphone you can't take with you because of the pesky plug, will show you someone at the door if you've got a video doorbell, and will randomly start talking if someone says 'I'll text her' in a way that sounds too much like Alexa.

Sound like something you want? Well, be glad you didn't buy it last week like an absolute mug.

Echo Show 5: £74.99 £39.99 at Amazon
Save £35
– This is the cheapest you'll find this smart display anywhere - and Amazon has gone early with the discount. It's a compact little thing, and while it's not going to stream amazing YouTube in high definition, if you want to add a screen to your Alexa home, this is a cost-effective way to do it.

As I said, I'm here until the wee(ish) small hours giving you a whole host of Black Friday updates - it's interesting how it's all turned around. 10 years ago we used to be stretching out, thinking about winding down for Christmas and wondering if the iPhone 4 was coming next year.

Today, I spent time poring over data to see what was happening in the world of Black Friday deals in different countries in the world before getting back online late in the evening to see what Amazon is going to dump into its deals tonight.

I also had a baby, but that's not really relevant. I just quite like her and enjoy telling the world about it.

I just inexplicably got invited to Miss America 2021 - 100 years of the pageant, apparently. Not sure why I got the invite, it's hardly the new Samsung Galaxy S22 launch...

.. or is it? Do I need to prove to Samsung that I check my emails?

Hmmm... no, it's just the pageant.

miss america logo

(Image credit: Future)

Right, it's game time. Amazon's Black Friday Week sales have offically started. Let's go!

Image of Amazon deals

(Image credit: Amazon)

Right, let's start by dissecting all the top deals on the landing page: I'm liking the look of the AirPods Pro, down to £199. Fair warning - they're at that price at a lot of UK retailers right now (John Lewis has them too, with that lovely long guarantee) but that's a top price.

You can also buy refurbished ones for £25 less, but you don't get the MagSafe charging with that - just the boring ol' wireless charging case (pssst... it's basically the same).

Look, I know you can get the Echo Dot (3rd gen) for £18.99. Big Whoop.

You can now get the Echo Dot (4TH GEN!) for £28.99. A tenner extra for better sound, a nicer look and the nice rounded shape (which is excellent for booting across the room should it ever stop working) is a good investment in my eyes. 

My rule: 3rd gen for places you don't really go but might want to turn on lights, 4th gen for everywhere else.

Echo Dot (4th generation): £49.99 £28.99 at Amazon
Save £21
– Amazon Black Friday deals are live, and you can get the best-selling Echo Dot on sale for just £28.99. That's a massive 42% discount and the lowest price we've seen for the smart speaker. The 4th generation Echo Dot is always a Black Friday best-seller, so we'd grab today's epic deal while you can.



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