$type=slider$show=home$snippet=hide$cate=0$h=500$va=0$rm=0

Daily Mail sues Google over search rankings

The parent company of the Daily Mail, Mail Online, Metro and several other UK publications has filed a lawsuit against Google claiming the...

The parent company of the Daily Mail, Mail Online, Metro and several other UK publications has filed a lawsuit against Google claiming the search giant manipulates search results on its site.

According to the lawsuit which was filed in New York, Associated Newspapers has accused Google of exercising too much control over online advertising as well as downgrading links to the Daily Mail's stories while promoting those from other news outlets. The lawsuit also alleges that the company “punishes” publishers in its search rankings if they fail to sell enough advertising space on its marketplace.

In a new report from the BBC, a Google spokesperson has responded to the claims of the Daily Mail's lawsuit calling them “meritless”, saying:

"The Daily Mail's claims are completely inaccurate. The use of our ad tech tools has no bearing on how a publisher's website ranks in Google search. More generally, we compete in a crowded and competitive ad tech space where publishers have and exercise multiple options. The Daily Mail itself authorises dozens of ad tech companies to sell and manage their ad space, including Amazon, Verizon and more. We will defend ourselves against these meritless claims."

Associated Newspapers decided to file a lawsuit against Google after its coverage of the British Royal Family was downplayed in the company's search results earlier this year. 

The Daily Mail owner claims that when UK internet users searched for comments about Megan Markle made by Piers Morgan following her and Prince Harry's interview with Oprah, that they were more likely to see articles from smaller, regional outlets as opposed to its own coverage of the news. This stuck out to Associated Newspapers as at that time, the Daily Mail was writing multiple stories per day about the topic while also employing Morgan as a columnist.

On BBC's Today program, former Daily Mail editor Peter Wright accused Google of being anti-competitive while also suggesting that the site's news pieces ranked lower on its search engine after it had used advertising techniques which allowed the news outlet to “divert advertising traffic away from Google to other ad exchanges, which paid better prices”. The Daily Mail claims that in turn, Google punished the site by having its stories rank lower.

We'll likely find out more if and when the lawsuit goes to court though that is certainly a possibility as Google has said that it will defend itself against the Daily Mail's “meritless claims”.

Via BBC



from TechRadar - All the latest technology news https://ift.tt/3ax45Xx
via IFTTT

COMMENTS

BLOGGER
Name

Apps,3855,Business,147,Camera,1154,Earn $$$,1,Gadgets,1739,Games,924,Innovations,1,Mobile,1695,Paid Promotions,2,Promotions,2,Technology,7933,Trailers,795,Travel,36,Trendly News,18147,Video,4,XIAOMI,12,
ltr
item
Trendly News | #ListenNow #Everyday #100ShortNews #TopTrendings #PopularNews #Reviews #TrendlyNews: Daily Mail sues Google over search rankings
Daily Mail sues Google over search rankings
Trendly News | #ListenNow #Everyday #100ShortNews #TopTrendings #PopularNews #Reviews #TrendlyNews
http://www.trendlynews.in/2021/04/daily-mail-sues-google-over-search.html
http://www.trendlynews.in/
http://www.trendlynews.in/
http://www.trendlynews.in/2021/04/daily-mail-sues-google-over-search.html
true
3372890392287038985
UTF-8
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share. STEP 2: Click the link you shared to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy