Snapchat is cutting payments for Spotlight content again

Illustration by Alex Castro / The Verge Snapchat is decreasing the reward money creators can get when they make content for the platform’...

The Snapchat ghost icon in white, on a rust red and black background
Illustration by Alex Castro / The Verge

Snapchat is decreasing the reward money creators can get when they make content for the platform’s TikTok competitor — again.

Business Insider reports that the pot of cash up for grabs for users making Spotlight videos now sits at millions of dollars per year. In February, Snap said it was offering up millions a month to creators making high-performing short-form videos for Spotlight. Even that was a dip from when Spotlight first launched in the fall of 2020, and Snap made splashy promises of paying out $1 million a day for a period of time to people making TikTok-style videos.

Snap spokesperson Farrin Jay confirmed the fund sits at “millions of dollars throughout the year” and said the company is focused on rewarding Spotlight creators...

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