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Amazon Prime in Australia: Here's everything a subscription gets you

What began as an online bookstore has now evolved into one of the largest tech companies in the world. Amongst everything Amazon does globa...

What began as an online bookstore has now evolved into one of the largest tech companies in the world. Amongst everything Amazon does globally, by far its biggest consumer-facing business is its online shopping site. And a huge part of that is the company's Amazon Prime subscription service.

Amazon Prime was introduced into the Australian market in 2018 and, in these few years, the platform has managed to set a strong base locally, offering shoppers Down Under a range of savings and benefits for a flat monthly fee of just AU$6.99.

That small fee opens up a whole world of perks for Prime members, all of which are Amazon-specific. So, what’s included? In a nutshell, if you sign up for Amazon Prime in Australia, you’ll get:

  • Free two-day delivery on domestic purchases
  • Free standard delivery on orders over AU$49 made from the ‘global store’ section (i.e. international purchases shipped from the US or the UK)
  • Access to Prime Video, Prime Reading, Prime Music and Prime Gaming (formally called Twitch)
  • Early access to discounts and deals
  • Big savings on Amazon Prime Day

What is Amazon Prime?

To put it simply, Amazon Prime is an all-in-one subscription service that offers members some benefits for a monthly (or annual) fee.

Its main appeal is that it offers Prime members fast and free delivery on many purchases, plus access to some of the company’s streaming services, including a vast library of movies and TV shows, over two million songs that stream ad-free and some additional benefits on some of Amazon's paid services. 

Prime members also get exclusive early access to select deals and offers, and get to participate in a members-only annual sale called Prime Day (more on this later).

In the US, Amazon Prime offers free shipping on millions of items, same-day delivery (even two-hour delivery in some cases) and access to its video and music streaming services, unlimited ebooks and audiobooks, and unlimited photo storage. However, to get all the goods and services Amazon promises in its Prime package across the Pacific, American customers pay US$12.99 a month (US$119 a year).

In Australia, unfortunately, there are some caveats to what Prime members get, but it also costs us less – half of what the US pays, to be precise.

How much does the Prime service cost in Australia?

In Australia, Amazon Prime subscriptions cost AU$6.99 a month, or AU$59 per year – the latter is definitely better value as it saves you just under AU$25 across each 12-month period. 

As is customary with all of Amazon’s subscription services, there’s a 30-day free trial on offer. If you aren’t happy with the Prime service, you’ll need to manually cancel your membership before the 30-day trial ends or you will be charged the full monthly fee the following month.

What do Australian Prime members get?

Amazon has brought the promise of free delivery for its Aussie Prime members, but it’s limited to domestic purchases only, and specifically those marked as "Prime eligible".  This is depicted as a 'Prime tick mark' beside the pricing information of a particular product, and can be offered on anything that's sold and shipped directly by Amazon Australia or a third-party vendor. So, if you buy something that's Prime eligible, you won't be charged for delivery, no matter how little or how much your final order costs.

Not that if the "Prime eligible" label is not visible, speedy and/or free delivery is not an option even if you are a Prime member. 

However, if an order of locally sold goods is over $39, it automatically qualifies for Amazon’s free standard delivery policy, irrespective of whether the product(s) you buy is Prime eligible or not, and whether you're a Prime member or not.

Also worth noting is that, in Australia, Prime’s free delivery service isn’t the 'same day' one that's offered in the US. Locally, it’s a two-day delivery promise – something that's most likely due to Amazon having only two Australian fulfilment centres, one located in Melbourne, with the other in Sydney. Despite that, even the Australian East Coast doesn't qualify for same-day delivery, but we're hoping that might change to when Amazon expands is network of warehouses locally.

Unfortunately, though, while Aussies were stuck at home during the global coronavirus crisis, Amazon's shipping infrastructure was overwhelmed with a steep increase in online orders. Amazon was struggling to keep up with its two-day Prime delivery guarantee and was, understandably, delaying shipping accordingly. However, the situation in Australia has improved and Amazon is back on track with its delivery promises, although there are some delays still, particularly on international purchases.

Speaking of which, international items bought from the 'global store' section of the site (which lists products shipped and sold by Amazon US and, more recently, by Amazon UK), only qualify for free delivery if the total cost of the product(s) is AU$49 or more and, again, marked as being Prime eligible. Again, with the spread of the coronavirus, delivery of items from the US or the UK have been affected and they're not as 'expedited' as before.

Prime members also get exclusive early access to Lightning Deals (Amazon’s limited-time deals that vanish within hours of going live), typically seeing them live on site about 30 minutes before anyone else can.

Alongside those shopping benefits, there’s a number of complementary digital-media subscriptions that are included for free with Prime:

Amazon Prime Video | Free

Access to Amazon’s Prime Video streaming service comes as part of the package. If you’re a Prime Member you can watch some excellent TV shows like American Gods and The Man in the High Castle, or enjoy blockbuster movies or settle down for some classic cinema. 

As of December 2020, Amazon has integrated Watch Party – a social viewing experience – to Prime Video. This will allow friends to watch the same thing from different locations, while also chatting about it at the same time. Note that this is still in beta and only available while streaming on a browser window (desktop application).

Amazon Prime Reading | Free

This service gives Prime members access to over a thousand books, comics and graphic novels spanning every genre possible for all age groups in digital form. You don’t even need a Kindle device to access those ebook titles – you can just download the Kindle app available for iOS and Android and read on your preferred handheld device.

Prime Gaming | Free

It was previously called Twitch but has now been rebranded to Prime Gaming, bringing it in line with the other default services in the Amazon Prime package. There's no change to platform itself – it's still a video site dedicated to watching live-streaming games and still offers members free game content, savings on games, and free games each month. For gamers, having a dedicated platform that doesn't cost extra is a great boon.

Prime Music | Free

This wasn't available as part of the Prime package at launch, but is now. Amazon's music streaming is now included in the AU$6.99 monthly fee, with up to 40 hours of music available to stream for free each month with no ad interruptions, and no limits on skips or repeats.

Prime Photos | Free

Prime Photos is Amazon’s free online photo storage service that comes included in the Prime package for Aussie members. All you need to do is download the Prime Photos app for iOS or Android, or use a desktop web browser, and you can upload up to 5GB of images and videos. Admittedly that's not a lot, particularly when the US gets access to unlimited storage with Prime Photos, but then we're also not paying as much as them.

It is also important to note that, unlike other markets, in Australia you cannot sign up for any of the aforementioned services as a standalone. For example, you cannot sign up for just Prime Video. If you do, it will still cost you AU$6.99 per month and get you all the Prime perks there are.

Other Amazon services in Australia

While Prime members in the US get additional perks – like access to free grocery and restaurant deliveries, and a free subscription to the Washington Post (which Amazon CEO Jeff Bezos also owns) – the Australian Prime service is limited to just the aforementioned options. 

However, Amazon’s repertoire in Australia still extends beyond those Prime offerings. There’s a smattering of other services that the company runs locally, although you’ll need to sign up for them individually, paying either a monthly or annual fee for each. Anyone can sign up for these services, not just Prime members.

Here’s what those locally-available Amazon subscription services entail:

Kindle Unlimited | AU$13.99 per month

UPDATE (April 2021): For a limited period, Amazon is offering three months of Kindle Unlimited to new customers when you buy a Kindle ereader.

If you’re an avid reader, a Kindle Unlimited membership provides a lot of bang for buck. You can read to your heart’s content with over a million titles to choose from, and you can read on Amazon’s Kindle ereaders, or any iOS or Android device via the dedicated Kindle app. Kindle Unlimited also gives you access to Audible narrations of the titles you’re reading, so you can continue enjoying the book even if you need to put the physical pages aside. It’s AU$13.99 a month for Kindle Unlimited, with a 30-day free trial before you'll need to pay for the service.

Music Unlimited | AU$11.99 per month 

Music aficionados will likely enjoy Amazon’s unlimited music streaming service, which gives subscribers access to over 50 million songs. You can listen anytime, anywhere and, like other music streaming services, there are individual and family plans, plus an Echo plan which lets you play your fave tunes on your Echo device. An individual plan costs AU$11.99 a month, while the family plans will set you back AU$17.99 per month, giving you the ability to set up to six separate music accounts. The Echo plan is just AU$4.99 a month. 

Audible | AU$16.45 per month

Audible is for those who love their stories but don’t always have the time (or patience) to sit down with a book. You can listen to your favourite books via the Audible app anywhere, even while driving or doing chores, with many books narrated by some great performers. Audible costs AU$16.45 each month after a free 30-day trial of the service, and if you also happen to be a Prime member, your subscription gets you two free audiobooks during the trial.

How to cancel your Amazon Prime membership

If your Amazon subscription has past its prime, whether it be during your 30-day free trial or later, you can cancel at any time.

Cancelling Amazon Prime free trial

If you're still within the 30-day free trial, hover over the 'Your Account' button in the top right corner of your browser, and select 'Your Prime Membership' from the dropdown menu. Then click on 'Cancel Free Trial' or 'Do Not Continue' on the left-hand side of your browser window. 

Our suggestion would be to go with 'Do Not Continue' as you’ll be able to keep using Amazon Prime until the end of your free trial period, after which your membership will end. The payment card that you provided details for when starting you trial won’t be charged in this case.

Cancelling a paid Amazon Prime membership

In the case of a paid membership, head to 'Your Prime Membership' as described above and, this time, click 'End Membership' on the left hand side of the page. If you haven’t used your Amazon Prime benefits like free delivery or Prime Video (this might be the case if you accidentally let your free trial overrun), then you will be eligible for a full refund.

Even if you’ve used some of Amazon Prime’s features, but not all, you may still be eligible for a partial refund based on your use.

Can you keep Prime Video?

In Australia, you can't turn your existing Prime subscription to just a Prime Video one. It's part of the full package and, if you cancel your Prime account, you lose access to Prime Video as well.

What is Amazon Prime Day

The simple answer is it's Amazon's take on Black Friday, held each year to celebrate the company's anniversary. It has typically been a 24-hour shopping spree exclusively for Prime members, but the duration of Prime Day has been increasing and the last two Prime Days lasted an epic 65 hours. It began on schedule at midnight on the official start date each year, then continued on till it ended in the US West Coast.

Prime Day 2020 was a unique event – not only was much later in the year than expected (held in October as opposed to July), it was also kicked off on a Tuesday instead of the traditional start day of Monday. What 2021 will bring is yet to be seen but here's hoping things go back to pre-Covid times. That means, if Amazon is able to go back to operating on schedule, then chances are high Prime Day will again be held mid-July 2021 and will likely last another 65 hours. That said, there have been reports that Prime Day 2021 might held some time in June.

In the meantime, Amazon Australia continues to offer its daily deals online.

While Amazon Prime has its perks, you don't have to be a member to avail low prices on products being sold on the online marketplace. 

If you want to save on cool gadgets and gizmos, we handpick some excellent bargains to be had on tech in our dedicated and continually updated Best Amazon Deals and Sales page.



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