Australia's controversial media code that targets Google and Facebook is now law

Australia’s parliament has passed a controversial new law that will require Google and Facebook to pay Australian media for linking to and ...

Australia’s parliament has passed a controversial new law that will require Google and Facebook to pay Australian media for linking to and sharing any news content they publish.

Australia’s treasurer, Josh Frydenberg, said the passing of the news media bargaining code was “a significant milestone” and that “this legislation will help level the playing field and see Australian news media businesses paid for generating original content.”

A joint statement between Frydenberg and Australia’s communications minister, Paul Fletcher, said that the code “provides a framework for good faith negotiations between the parties and a fair and balanced arbitration process to resolve outstanding disputes.”

The story so far

The media bargaining code has been strongly opposed by both Google and Facebook, with Google threatening to remove its search engine from Australia entirely if the law was passed, while Facebook went ahead and removed all news for its Australian users – as well as posts from some critical government pages and not-for-profit organizations in the process.

Facebook soon reversed its ban after significant backlash, and came to the table to negotiate with the government, which resulted in a handful of last-minute amendments to the then proposed law.

One of the introduced changes now gives news publishers and tech companies two months to negotiate on the amount to be paid before an independent arbitrator must step in as a last resort.

Meanwhile, Google has been striking independent deals with large Australian news organizations for the rights to use their content. In response, Frydenberg said, “none of these deals would be happening if we didn’t have the legislation before the Parliament.”

As of yet, the brokered deals have largely been between Australia’s major news outlets, including News Corp, Seven West Media and Nine Entertainment Co. There have not been any reports of deals between the tech giants and smaller regional news organizations – some of the hardest hit by the rise of Facebook and Google – though the government remains confident deals will be inked.

“We do expect there to be arrangements with small and regional publishers as well as the larger ones, albeit through a more efficient mode of engagement through a default offer," said Fletcher.

The new law was drawn up by the Australian Competition and Consumer Commission (ACCC), a consumer watchdog, and primarily wants to address what the ACCC calls a "significant bargaining power imbalance" between Australian news businesses and the tech giants.

At least one tech giant is pleased to see the media code passing through Australia’s parliament – President of Microsoft, Brad Smith, tweeted that the new law is “a big step forward.”

“It helps ensure publishers and journalists get paid a fairer share for their work. Australia has shown what’s possible and other democracies around the world can build on their ideas,” he said.

The code is said to be up for review in one year, to ensure the policy has been effective.



from TechRadar - All the latest technology news https://ift.tt/37PBN9h
via IFTTT

COMMENTS

BLOGGER
Name

Apps,3858,Business,151,Camera,1155,Earn $$$,3,Gadgets,1741,Games,926,GTA,1,Innovations,3,Mobile,1697,Paid Promotions,5,Promotions,5,Sports,1,Technology,8106,Trailers,796,Travel,37,Trending,4,Trendly News,25335,TrendlyNews,110,Video,5,XIAOMI,13,YouTube - 9to5Google,109,
ltr
item
Trendly News | #ListenNow #Everyday #100ShortNews #TopTrendings #PopularNews #Reviews #TrendlyNews: Australia's controversial media code that targets Google and Facebook is now law
Australia's controversial media code that targets Google and Facebook is now law
Trendly News | #ListenNow #Everyday #100ShortNews #TopTrendings #PopularNews #Reviews #TrendlyNews
http://www.trendlynews.in/2021/02/australias-controversial-media-code.html
http://www.trendlynews.in/
http://www.trendlynews.in/
http://www.trendlynews.in/2021/02/australias-controversial-media-code.html
true
3372890392287038985
UTF-8
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share. STEP 2: Click the link you shared to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy