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AT&T CEO wants you to consume ads in exchange for a slightly cheaper phone plan

Illustration by Alex Castro / The Verge AT&T is mulling offering wireless phone plans that would be subsidized in part by ads, CEO Joh...

Illustration by Alex Castro / The Verge

AT&T is mulling offering wireless phone plans that would be subsidized in part by ads, CEO John Stankey said in an interview with Reuters.

“I believe there’s a segment of our customer base where given a choice, they would take some load of advertising for a $5 or $10 reduction in their mobile bill,” Stankey said. The new plans could be offered beginning in “a year or two,” according to Stankey.

AT&T has experimented with at least one form of brand-subsidized phone plan in the past, though it didn’t exactly pass along the savings to you. The “Sponsored Data” program, which was announced back in 2014, let brands pay AT&T so they could deliver their content without counting...

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