We cannot stress this enough: There is no such thing as a professional AirPod user. We are sad to report that the word 'Pro...
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| We cannot stress this enough: There is no such thing as a professional AirPod user. |
We are sad to report that the word 'Pro', an abbreviation of the noun 'Professional', has finally died, aged 221.
'Professional', meaning "one who does it for a living," was first defined in modern English in 1798, and has been under constant attack ever since. Along with its plucky little abbreviation 'pro', professional hung on bravely for a while, retaining some of its original meaning even in the face of determined misapplications which would have killed a lesser word years ago.
The noun form of 'Pro' had been showing signs of ill health for some time, but its decline accelerated in the mid-2000s, when it began to appended to everything from computers to smartphone apps to kitchen equipment.
When Apple added 'Pro' to the name of its latest smartphone, friends were warned to prepare for the worst.
As a word originally created to describe a person that gets paid for doing something, it was clear by the end of the first decade of the 21st Century that 'Pro' had been tortured into taking an almost opposite meaning: Something that a person has to pay for.
When Apple added 'Pro' to the name of its latest smartphone last month, friends of the word were warned by etymologists to prepare for the worst.
Sadly, with the launch this week of Apple's 'AirPods Pro', the word has finally been rendered irretrievably meaningless, and as such, dead. Killed by professional marketing executives.
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